Exhibition

Fuori Salone FEDUA 2016

Young enamels brand Made in Italy, will be present at Fuorisalone 2016 with an event at the MADZONE space in via Brera, 2. The event, curated by Marcello Albini, well-known architect and interior designer, is built around an installation in Gobbetto resin and Vismara Attilio methacrylate in which the cans of paint Fedua are embedded. A set of lights, sounds and forms, at the hands of the eclectic and said lighting designer Davide Trentacoste, creating an indissoluble marriage between art and design in order to create a “sculpture suspended in space.” The alternation of transparent plates in satin sheets, illuminated by shafts of light that change shape and intensity, color sculpture, creating a rainbow optical, as described by the designer. Matteo Volta, known and accredited fashion photographer, develops video that supports the sculpture. The main character, Serena Arches, established models and Luke Gonzini partners, with a white dress optical, is wrapped by continuous color changes. coloured powders enliven the scene and reflect the meaning of the brand with total white latex Model helping to create a digital environment achromatic containing the true protagonist of the video. This moment of art, design and emotions welcomes visitors at the entrance of the space and fits in the “Africa Remix” concept that characterises the entire location.

Milan, 12-17 April 2016 MADZONE Via Brera, 2






Exhibition

Angela Carrubba 2014

With the all-new exhibition dedicated to the Greek heroines, the artist Angela Carrubba returns to his hometown with a work conceived specifically for the centenary of the representation of Greek tragedies in Syracuse. The preview of the exhibition was presented in Milan at Palazzo Serbelloni.Through a charming display of fact sheets, installation, video and performance art photographs Angela Carrubba delivery seven heroines of Greek mythology: Medea, Andromache, Alcestis, Antigone, Iphigenia, Electra, and Helen. Heroines or simply women, human and divine, sublime and fatal, but always eternal, their tragic events “ooze” of matter in the pigments used by the artist with a technique of its own. Each heroine is played with a solid color and strong color contrasts of gold, silver, bronze, white, purple, red, purple, blue, yellow, ecru and yellow are printed on long strips of linen that make up the corpus of the exhibition.

Milan, 6-8 June 2014 Serbelloni C.so Palazzo Venezia 16






Building

Palazzo Costa Crociere 2010

The idea that jog the lighting design creation for the glass case of Palazzo Costa Crociere was inspired by the sea with its colours, its perpetual motion and the world that ideally surrounds the marine environment. The interpretation of these elements has been developed using colours and fades mixed together.

It begins with the rise of white tones, as if to represent the effervescence of waves break on the beach, then continue with the alternation of colours ranging between the different shades of blue (ideally symbolize the sky and the sea), the intense blue (representing the deep sea), pale green mixed with magenta (epitomising the Caribbean waters, the flora and fauna of the sea). The inclusion of an emphasis inspired by the Costa Cruise’s colours (yellow and blue) are alternating with the various scenarios listed to strengthens the identity of the Palazzo Costa Crociere.The project took more than 3 years before been realised. The designs of LED RGBW light fixtures was especially studied for the building. The controlling, the connections, the lighting program and the automation were completly customised. Palazzo Costa Crociere is equipped with more than 4000 LED, the brain which take care of all those lights is Wholehog 3 that communicate with the fixture via artnet’s protocol.

Piazza Piccapietra Genoa Italy





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Lighting Design

An artistic process enters in dialogue and must interpenetrate with other artistic works. It’s not structure, it’s not decoration, but it equally determines the use of a space and it’s success. It’s like a magic touch, able to switch on the sun in a rainy day. A lighting designer needs to cover different roles, first of all needs a practical sense, the one of being able to find the most simple solution in the most natural way, like a craftsman does. Therefore a designer needs to be creative till the point of been visionary, being able to pull unexpected solutions out of the hat. This can only be obtained by a great collaboration with the client, and with a subtle understanding of his real needs, expectations and tastes. A good designer must have many cards in his hands, to find different levels of technological solutions for different budgets and schedules, and sometimes to adapt extreme solutions to extreme budgets and schedules… and still, always, surprise the client!
Then .. if you agree with what above.. Welcome!
We are pleased to provide you with our services.



Projects

Technical entertainment is a very specific reality: in this context some elements like environmental impacts, or associated costs, can represent a very serious problem if not considered in large advance.We try to plan the equipment of the facility starting from the requests of the owners and in interaction with the architects, but then we trust our own knowledge of the possible technical innovations to propose solutions that are able to surprise the public and raise the quality of the performances with a top-level audio-visual engineering service.






Consulting

Our experience includes exterior and interior works in the international market, including ships, yachts, showrooms, educational institutions, public spaces, buildings’ facades, interiors and exhibits.

Our works are always conducted in synergy with owners, architectures, interior designers, engineers, developers, so that we are able to really focus on the aesthetic and creative goals of the final product in the complete awareness of the existing technical, economic and environmental limitations, and consequently dealing with them to reach the best results.

This is a context in which we need to provide the best solutions, the best support, guidance and advises to many different professional categories, we need to know their worlds, their difficulties, their necessities and we need to make all these people’s work shine to the best.
To this scope we try to keep apprised of the most recent technologies, the best technical solutions and informed about all the possible factors that can intervene in the efficiency of a public assembly facility.




Automations

From traditional projection systems, LED video wall displays, to 3D image projection mapping, integrated control systems and digital signage installations.

We are also ready to assist our clients in the creative process, in strategy development, and implementing multimedia communication strategies.

We conceive audio, video and lighting consulting as a part of a more complex experience and technical activity that is bases on a deep understand of the multimedia field: in which every single part of the planning is tied to the other and its correct and intelligent design determines new possibilities, better future improvements, and of course complete artistic satisfaction.  
To this scope we try to maintain a forward-thinking and get a complete integration in order to enhance our clients goals and provide them with unique products, cut on their own demands.

Furthermore, our wide experience and general technical knowledge in multimedia and lighting planning allows us to incorporate lighting design and control into our audio-visual system designs. These characteristics are what makes us exceptional in the entertainment automation consulting industry, in terms of creativity, proficiency and expertise